CHAPTER SUMMARY
Persuasion can be defined as the skill to use argument or dialogue to modify an individual’s beliefs or actions. To persuade is to present information in an ethical way, allowing others to understand the advantages of what you are offering. In order to improve your persuasive message, it recommended that you to use the 3-X-3 Writing Process, which consists of:
- Knowing the purpose of your message as well as the response you are expecting.
- Adapting to your audience .
- Collecting, revising, and organizing your data in a logical sequence.
Whether your message involves making a persuasive request, writing a persuasive sales letter, or developing a persuasive press release, having a positive tone is one of the keys to invite your audience to cooperation. Begin your message with an opener that gains attention by articulation a surprising statement, or a solution to a particular problem. Build Interest by using expert opinion, realistic examples, and stating reader benefits. Reduce resistance by anticipation objections and presenting counter arguments, while pointing out how your request can benefit your audience. To inspire your listeners to act, sound confident, repeat main benefits, and Motivate action while making your recommendations as specific as possible.
- Knowing the purpose of your message as well as the response you are expecting.
- Adapting to your audience .
- Collecting, revising, and organizing your data in a logical sequence.
Whether your message involves making a persuasive request, writing a persuasive sales letter, or developing a persuasive press release, having a positive tone is one of the keys to invite your audience to cooperation. Begin your message with an opener that gains attention by articulation a surprising statement, or a solution to a particular problem. Build Interest by using expert opinion, realistic examples, and stating reader benefits. Reduce resistance by anticipation objections and presenting counter arguments, while pointing out how your request can benefit your audience. To inspire your listeners to act, sound confident, repeat main benefits, and Motivate action while making your recommendations as specific as possible.